R+Co ``Television Perfect Hair`` Campaign
What do you do when a modern brand wants to go retro? You go funky… you get weird… you have fun.
Perfect Hair Every Time
R+Co is an award-winning line of haircare products designed to deliver high-performing results while keeping hair and scalp health at the forefront.
OUR APPROACH
The ask was for a “disruptive and eye-catching approach” to a product line that boldy claims “Television-ready hair in one application”. By leaning heavily on the retro vibe of a phrase that comes from a very particular era in television, we created a campiagn look and feel that stands out and engages the audience.