Pepsi Emojis Summer Global Campaign
We partnered with Pepsi to concept and create an international language of Emoji that was all about fun, refreshment, and summer vibes.
Pepsi Emojis Take Over Summer!
Pepsi wanted to launch an Emoji-forward campaign of summer fun and refreshment. They turned to us to help create and bring these “Pepsimoji” characters to life.
OUR APPROACH
This was one of the more fun and fulfilling projects that I’ve had the pleasure of working on. Pepsi had a core ide of “somehow using emojis to tell relatable fun stories that capture the summer”. They gave me cart blanche to write a set of mini-scripts, shoot, produce, design, and animate… and alongside a team of talented animators, we produced over 40 unique stories that went out in a variety of formats and langauges.