PEPSI Electric Global Launch Campaign
Bold, blue, and stimulating with an “electric” citrus twist! Pepsi Electric was ready to take on the world of refreshment.
A blue wave of Pepsi, just in time for summer.
Pepsi was ready to introduce a bold new flavor to the world, and needed a bold and refreshing campaign for launch.
OUR APPROACH
For the launch of Pepsi Electric, we were approached to help build a visual campaign that would be distributed across video channels, social, and in multi0ple format and language variations to suit global markets’ needs. Blue waves of cola combined with neon text and Motion Design that POPs was the approach we took to create an energetic, disruptive, and engaging vibe – perfect for Summer and the character of Pepsi Electric.