VSX ``ON POINT`` ICON Collection Campaign
VSX – Victoria’s Secret’s Sport Brand – A visual campaign highlighting the iconography of their latest line of spots apparel. The three flagship assets – SWEAT, LIVE & FLOW – are shown below.
ICONS in Motion
Bringing to life a diverse set of icons designed to convey features about the VSX “On Point” collection was a dream assignment for me as a Motion Designer. Various subtleties (suck as keeping the line width consistent across the varying scale of the icons) and nuanced motion within the animation of the icons’ growth add to the feeling of balanced energy within each asset.
OUR APPROACH
VSX wanted to bring the icons of their ON POINT Collection to life. Rather than a static and stale representation, the concept required adding motion to both the growth and the action implied within each design. Juxtaposed with athletes in motion, the end result is balance of explosive energy and almost weightless calm.